The Challenge
As membership grew, Swim England's regional teams were buried in operational admin — 25+ hours every week spent manually processing applications, renewals, and coaching qualifications across paper forms and spreadsheets. Every new member meant more data entry, backlogs were delaying swimmer registrations, and the only obvious way to keep up was to hire more admin staff.
Our Solution
Rather than adding headcount, we built a custom membership portal that runs the operation for them. Applications and renewals are processed automatically, qualifications are verified instantly, and members self-serve through flows that sync straight to their central database — so a small team handles a growing membership base without the growing pile of manual work.
The Results
The ROI
Project ROI Summary
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